110 Marketing Stats from Digital Summit Detroit

110 Marketing Stats from Digital Summit Detroit

Tuesday, September 12, our very own Jerry Troke attended Digital Summit Detroit. Look out for our upcoming blog post recapping the event. For now, ponder these 110 digital marketing stats presented at the summit. Which ones are most suprising to you? Let us know in the comments!  

  1. 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they've pinned source  
  2. Nearly 60% of search queries now come from mobile devices source  
  3. 65% of senior marketing executives believe that visual assets (photo, video, etc.) are core to how their brand story is communicated source  
  4. More people own a mobile phone than a toothbrush #Yuck source
  5. Only 44% of B2B marketers say their organization has a clear content marketing strategy source  
  6. 68% of Instagram users engage with brands regularly source  
  7. 70% of marketing execs state they will increase their martech spend in 2017 source  
  8. With as little as 6 hours per week invested in social media marketing, 81% of marketers reported increased traffic source  
  9. 65% of B2B companies have acquired customers through LinkedIn ads source  
  10. Pizza, steak, and sushi are the most Instagrammed food source  
  11. 92% of small business owners believe social media is important for their business source  
  12. 65% of Snapchat's 100M daily users upload photos source  
  13. 79% of Facebook’s revenue comes from mobile advertising source  
  14. 75% of online content consumption will be mobile at the end of 2017 source  
  15. 88% of consumers say that personally relevant content improves how they feel about a brand source  
  16. 92% of online consumers don’t intend to buy during a first visit source  
  17. Pinterest has 150M monthly users source  
  18. 70% of marketers plan to increase their video advertising spend in 2017 source 
  19. The word "video" in an email subject line boosts open rates by 19% and reduces opt-outs by 26% source  
  20. 51% of B2C marketers have SEO optimized their blogs for mobile source  
  21. Social media marketing budgets are projected to double over the next 5 years source  
  22. 36% of 18–29yo Americans use Twitter, more than any other age group source  
  23. 78% of consumers rank email as the most preferred communication platform source  
  24. Adding an image to content increases information retention by 65% source  
  25. 88% of consumers who mobile search a local business call or go to that business within 24 hours source  
  26. 46% of respondents find research reports the most effective types of content used source  
  27. President Trump has been retweeted more than 3.5 million times since entering the presidential race source  
  28. Tweets with images received 150% more retweets than tweets without images source  
  29. 87% of customers think brands need to put more effort into providing a consistent experience source  
  30. 37% of content marketers never complete a content audit source  
  31. 69% of adult Americans are now social media users source  
  32. 71% of marketers use visual assets in their social media marketing source  
  33. 90% of marketers use social media for business source  
  34. Mobile will account for 72% of US digital ad spend by 2019 source  
  35. YouTube viewers consumed over 100M hours of "how-to" & DIY content in 2016 source  
  36. The Top 3 paid social media portals are Facebook, Twitter, and Google source  
  37. Customers convert at a 129% higher rate when social media is part of the buyer’s journey source  
  38. Top-performing content is 3X more likely to be emotionally focused source  
  39. 72% of consumers studied stated that seeing Instagram photos of a product increased their likelihood to purchase source
  40. 94% of all global mobile & tablet search is on Google source  
  41. Segmented email campaigns yield a 760% increase in revenue source  
  42. Facebook's population is almost 4X greater than the US population source  
  43. Embedding video on your landing pages can help increase conversions by as much as 80% source  
  44. 53% of emails are opened on mobile devices source
  45. Twitter has 320M monthly users #IncludingYou source  
  46. 80% of teens use Snapchat at least once a month source  
  47. 52% of customers are less likely to engage with a business after a negative mobile experience source  
  48. Mobile accounts for 50% of LinkedIn traffic source  
  49. 83% of female internet users are on Facebook source  
  50. 48% of B2B marketers have a documented editorial mission statement as part of their content strategy source  
  51. 41% of 18–34yo Americans use Snapchat source  
  52. By 2018, 2.5B people globally will use social media source  
  53. Since its launch, @POTUS has received 1.5M messages on Facebook source 
  54. 70% of SnapChat users are female source   
  55. Long-form content performs better on Google search results (the average Home page now contains 1,890 words) source 
  56. #MondaysSuck as it's the day with the most subject line email mistakes source  
  57. Marketers state their most important content as blogging (45%), visual assets (34%), and video (19%) source  
  58. Facebook Live video is watched 3X longer than regular video source  
  59. 80% of digital marketers will increase their spend on marketing technology & services in 2017 source  
  60. 50% of search queries are four words or more source  
  61. 52% of marketing professionals globally name video as the type of content with the best ROI source  
  62. Organic traffic can increase asmuch as 111% by simply updating & republishing old blog posts with new content and images source  
  63. Almost 50% of internet users look for videos related to a product or service before visiting a store source  
  64. On average, inbound leads cost 61% less than outbound leads source  
  65. 46% of marketers say photography is critical to their current marketing and storytelling strategies source  
  66. 200M mobile users installed ad blocking technologies in 2016 source  
  67. Visual content is 40X more likely to be shared on social media than non-visual source  
  68. 300 hours of video are uploaded to YouTube every minute source  
  69. It would take 158 years to view one day's worth of global Snapchat feed #TMI source  
  70. Personalized subject lines increase email open rates by 26% source  
  71. 47% of people expect a web page to load in 2s or less #HurryUp source  
  72. LinkedIn has 433M members #ImAvailabeForCoffee source  
  73. Only 49% of marketers drive content aligned with the buyer’s journey source  
  74. Social sharing buttons in email increase click through rates by 158% source  
  75. 74% of companies are increasing lead quality & quantity with content marketing source  
  76. 2 people join LinkedIn every second source  
  77. Nearly half of consumers won’t spend time with branded content if it’s not relevant to their interests source  
  78. Buyers who view video are 1.8X more likely to purchase than non-viewers source  
  79. Nurtured leads will make 47% larger purchases than non-nurtured leads source  
  80. Instagram reaches 150M users daily #Bored source  
  81. 81% of millennials on Twitter view the app at least once per day source  
  82. 40% of LinkedIn members use the site daily source  
  83. Video will account for 85% of US internet traffic by 2019 source  
  84. Ellen Degeneres' famous 2014 Oscar selfie is the most retweeted tweet (3.3M times) #TMZ source
  85. 90% of marketers are most concerned with engagement & tactics source  
  86. 76% of all global desktop search traffic is on Google source  
  87. Voice search has increased 700% since 2010 source  
  88. 60% of consumers feel more positive about a company after reading their custom content source  
  89. Mobile & tablet eCommerce will reach $293B by 2018 source  
  90. A 1s load delay results in a 7% decrease in conversions source  
  91. 10% of all search is voice #SiriTranslationFails source  
  92. 72% of organizations calculating ROI say their marketing strategy is effective source  
  93. 84% of small businesses using mobile marketing methods report increases in new customers source  
  94. In the last 12 months, Facebook video postings have globally increased 75% source  
  95. 74% of US companies with 100+ employees will use Instagram for marketing in 2017 source  
  96. 50% of digital marketers will use live video as a social media strategy source  
  97. Infographic marketing increased 800% in 2016 source  
  98. Facebook posts with images see 2.3X more engagement than those without images source  
  99. 15% of Google searches have never been searched for before source  
  100. Colored visuals increase a viewer's willingness to read a piece of content by 80% source  
  101. 96% of new smartphones sold are either iPhone or Android Devices source  
  102. Consumers top personalized digital experiences are Amazon (55%), Google (39%), and Facebook (38%) source  
  103. Email open rates via mobile have increased 180% in the last 3 years source  
  104. 93% of Pinterest users plan or make purchases via the platform source  
  105. 72% of marketers surveyed said relevant content creation was the most effective SEO tactic source  
  106. 74% of all internet traffic in 2017 will be video source  
  107. 93% of smartphone users report that they’ve looked at their devices within 3 hours of waking up source  
  108. 59% of Instagram users are 18–29yo source  
  109. 90% of online users trust reviews source  
  110. 6,000 Tweets are sent per second source  

View these stats in slide form with this presentation by Digital Summit:

help desk software