Utilizing a powerful marketing automation platform like Marketo gives you the power to personalize each lead’s experience with your company. See how Marketo helps you achieve the best customer experience, below.
Find and engage the right customers. Help them learn what they want to know about your products as they begin their journey. Learn about search marketing, landing pages, web personalization, forms, social media, and behavior tracking.
Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won. Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.
If you know how to use a word processor, you know how to create emails in Marketo. The visual editor and fully responsive templates make creating emails that look great on any device simple and fast. Trigger emails automatically in real time based on activity—or lack of activity—in any customer channel or changes in your CRM system. No programming required.
Integrate mobile app engagement into conversations you’re having with customers wherever they are. Bridge the gap between mobile and your other marketing channels by taking what you hear in the other channels and on other devices and responding in mobile.
Use social media to learn about your customers. Acquire new customers, engage existing customers and build brand advocates by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.
Segment your most promising customers by interests and preferences, gathered from your interactions with them across channels, like the web, email, mobile, and social. With the Ad Bridge offering, you can leverage your segments in Facebook, Google, LinkedIn, and other popular ad platforms to deliver more personal and effective display ads.
Convert more of the 98% of anonymous visitors to your website with content, messaging, and calls-to-action personalized in real time using browsing behavior, location, referring URLs, and more. B2B companies can also personalize based on company size and industry, even for anonymous visitors.
Using Marketo's built-in marketing analytics, you can identify which channels and campaigns deliver the most revenue and highest marketing ROI so you can put your resources where they will have the most impact.
Marketo is a robust platform, automating the lead process and marketing campaigns to make your life easier and your lead’s journey much more customizable. Check out some of the ways Marketo can optimize your marketing, below.
Buyers form opinions and make decisions before they ever interact with your sales team. How do you reach them and develop a relationship before sending them to sales? Our Lead Management solution helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready.
People are receiving more than 2,900 marketing messages every day. How do you ensure yours break through the clutter? With our Email Marketing solution you can engage your customers as individuals by responding to them based on what they do…or don’t do, wherever they are. Automatically and at scale.
It costs 10 times more to acquire a new customer than to sell to one you already have. How do you keep your existing customers happy and grow their revenue with you? Expand your relationship with customers and identify the right complementary products to market to them with our Customer Base Marketing solution.
With more mobile devices than people in the world, mobile interactions are a key part of customer journeys. How can you ensure you’re driving deep engagement with your customers wherever they are? Our Mobile Marketing solution lets you deliver relevant, cross-channel experiences from a single unified platform.